If you’re a business-owner – whether your company is national or international, online or brick-and-mortar, mom-and-pop or corporation – one thing is certain: you and/or your company needs to be active on social media. Of course, this is easier said than done. However, in today’s day and age, social media is critical to the success of many companies, no matter what industry they may be in, and today I am here to talk to you about one social media site that I believe to be highly underrated: Pinterest.
Now, before you laugh or throw in the towel and decide Pinterest isn’t for you, let me explain why it is. According to a post on SocialCompass, image-centric social media sites are on the rise and will see success in 2014. Of course, like all other social media platforms, it may be that Pinterest indeed isn’t for you and your company. But, as I said earlier, let me try to sway your mind before you put your foot down.
What it is.
In essence, Pinterest is a giant, online scrapbook where users can “pin” photos of just about anything onto various pin boards; animals, food, clothing, locations…if there’s a picture of it, it can be pinned. Users create different boards for specific photos they have pinned; for example, my Pinterest includes boards for recipes I want to try, fashion I love, places I want to travel to, etc. Pinterest also allows users to follow people and companies with whom they share the same interest; for example, some of the “pinners” I follow include my friends, various retailers where I like to shop, and the Food Network for recipe ideas.
For some industries, such as retail, joining Pinterest is a no-brainer. However, if you are in the legal industry for example, Pinterest may not be the most suitable social media platform for you to be spending your time on. For companies relying on a visual element, such as companies in the design (home, fashion, etc.) industry, Pinterest is the perfect platform. In fact, no matter what industry you are in, there are several advantages to being on Pinterest.
- User engagement is extremely high, and for companies targeting women, Pinterest can play a tremendous role; according to an article by AdWeek, women trust Pinterest more than Facebook and Twitter. Unlike other social media sites where people strive to have followers, Pinterest is used solely for people to express their interests; followers are an added bonus.
- You have the ability to see what your followers are interested in based on what they pin and the comments they make on pins. For many companies, Pinterest is free, valuable insight into their consumers’ minds. Pinners can upload photos and create their own pins; for many businesses, this is helpful because it allows companies to create pins of anything from food they serve, animals that are up for adoption, houses that have to be sold, clothing and other merchandise…the list is endless.
- Like other social media sites, Pinterest can be integrated with a company’s Facebook, Twitter, website, and blog; this feature allows for companies to run integrated campaigns across all their social media platforms.
- Pinterest allows users to be linked back to a company or individual’s other social media sites; pinners simply double click on a pin, and it redirects them directly to a company or user’s Facebook, Twitter, website, or blog. This ease of use is a key factor that can play into bigger sales for many companies.
The list of why you as a business owner or company should be active on Pinterest is endless, but hopefully this article helps give some insight on what Pinterest is and why it could be a beneficial social media outlet for you to use. If you are already on Pinterest, or looking to create an account and are unsure of how to obtain more followers, this article is a great place to start. And for more information on how to make the most of your Pinterest, take a look at this article from PR Daily!